Meer lezen over beeldvorming en reclame:

• Barcus, F. Earle (1977). Children's Television: An Analysis of Programming and Advertising. New York: Praeger Publishers.
• Barthel, Diane. Putting on Appearances: Gender and Advertising. Philadelphia: Temple University Press, 1988
• Belkap, P. "A Conceptual Replication and Extension of Erving Goffman's Study of Gender Advertisements." Sex Roles, 25, Ag, 1991 (pp. 103-118).
• Bretl, D. "The Portrayal of Men and Women in US Television Commercials: A Recent Analysis and Trends Over 15 Years." Sex Roles, 18, My, 1988.
• Busby, L. J. (1985). The mass media and sex role socialization. In J. R. Dominick & J. E. Fletcher (Eds.), Broadcasting research methods. Boston, MA: Allyn & Bacon.
• Cook, G (1992): The Discourse of Advertising. London: Routledge
• Coughlin, Maureen and O'Connor, P. J. (1984). Gender Role Portrayals in Advertising: An Individual Difference Analysis. Advances in Consumer Research, 12: 238-41.
• Craig, R. "The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis. Sex Roles, 26, Mar, 1992.
• De Roubaix, M.J. (1991) Betekenisoverdracht in reclame: de traditionele stereotypen doen het nog. In M. Scheys (red.) Rapporten en perspectieven omtrent vrouwenstudies 3, VUBpress, p. 11-26.
• Dewaelheyns, I. (1994): Beelden in beweging : veranderingen in de voorstellingswijze van de vrouw in de reclame in de periode van 1965 tot 1990 : een inhoudsanalyse . KU-Leuven.
• Dominick, J. R., & Rauch, G. E. (1972). The image of women in network TV commercials. Journal of Broadcasting, 16, 259-265.
• Downs, A. Chris. and Harrison, Sheila K. "Embarrassing Age Spots or Just Plain Ugly? Physical Attractiveness Stereotyping as an Instrument of Sexism on American Television Commercials" Sex Roles, July, v13 9-19.
• Dyer, G (1982): Advertising as Communication. London: Routledge
• England, P. and Gardner, T. (1983). Sex Differentiation in Magazine Advertisements: A Content Analysis Using Log-Linear Modeling. Current Issues and Research in Advertising, 6 (1): 253-268.
• Fennell, G. and Weber, S. (1983). Avoiding Sex Role Stereotypes in Advertising: What Questions should We Ask? Advances in Consumer Research, 11: 88-93.
• Fowles, J (1996): Advertising and Popular Culture. Thousand Oaks, CA: Sage
• Furnham, A. "The Stereotyped Portrayal of Men and Women in British Television Advertisements." Sex Roles, 29, Ag, 1993.
• Goffman, Erving (1979): Gender Advertisements. New York: Harper & Row/London: Macmillan
• Gallagher, M. Gender Setting. New agendas for media monitoring and advocacy. Zed Books, London 2001
• Goffman, Erving (1979). Gender Advertisements. New York: Harper and Row.
• Goldman, Robert (1992). Reading Ads Socially. New York: Routledge.
• Havens, B. "Imagery Associated With Menstruation in Advertisng Targeted to Adolscent Women." Adolescence, 23, Spr, 1988.
• Hawkins, J. "Women in Advertisements in Medical Journals." Sex Roles , 28, F, 1993.
• Hurtz, W. and Durkin, K. (1997) 'Gender role stereotyping in Australian radio commercials', in Sex Roles, 36 (1-2): 103-14.
• In de Kijker: Kinderen in reclame. In: tijdschrift van de Gezinsbond. Jg.31, nr.3, 2002.
• Jhally, S (1990): The Codes of Advertising. London: Routledge.
• Kaiser, A. en Van Zoonen, L.(red)(1993). Blikvanger. Reclame: het spel van kijken en bekeken worden. Amsterdam: Amazone reeks.
• Kilbourne, William E. (1983). An Exploratory Study of Sex Roles in Advertising and Women's Perceptions of Managerial Attributes in Women. Advances in Consumer Research, 11: 84-87.
• Katz, J. (1995). Advertising and the construction of violent white masculinity. In G. Dines & J. M. Humez (Eds.), Gender, race, and class in media: A text reader. Thousand Oaks, CA: Sage.
• Kilbourne, Jean (2002). Can't Buy My Love: How Advertising Changes the Way We Think and Feel (foreword by Mary Pipher). Paperback, november 2000.
• Kline, Stephen (1993). Out of the Garden: Toys, TV, and Children's Culture in the Age of Marketing. New York: Verso.
• Kolbe, R.H. & Meuhling, D. (1995) Gender Roles & Children's Television Advertising. Journal of Current Issues and Research in Advertising, 17(1), 50-59.
• Kunkel, Dale and Walter Gantz (1992). "Children's Television Advertising in the Multichannel Environment". Journal of Communication, 42, 134-153.
• Kunkel, Dale and Donald Roberts (1991). "Young Minds and Marketplace Values: Issues in Children's Television Advertising". Journal of Social Issues, 47, 57-72.
• LaTour, M. "Female Nudity in Advertisements, Arousal and Response: A Parsimonious Extension." Psychological Aspects, 75, D, 1994.
• Leigh, Thomas W., Rethans, Arno J. and Tamatha Reichenbach Whitney (1987). Role Portrayals of Women in Advertising: Cognitive Responses and Advertising Effectiveness. Journal of Advertising Research, 27 (October/November): 54-63.
• Leiss, William, Stephen Kline & Sut Jhally (1990): Two Approaches to the Study of Advertisements. Scarborough: Nelson Canada
• Lichthart, Marjan (1998). Seksespecifieke kenmerken in tijdschriftenadvertenties. Ms. RU Groningen.
• Lovdal, L. "Sex Role Messages in Television Commercials: An Update." Sex Roles, 21, D, 1989.
• Majorie J. Caballero and William M. Pride (1984). Selected Effects of Salesperson Sex and Attractiveness in Direct Mail Advertisements. Journal of Marketing, 48 (Winter): 94-100.
• Macklin, M. Carole and Kolbe, Richard H. (1984). Sex Role Stereotyping in Children's Advertising: Current and Past Trends. Journal of Advertising, 13 (2): 34-42.
• Michielsens, M. (1995) Beeld voor Beeld: vrouwen in media en reclame. Brussel, Min. van Tewerkstelling en Arbeid.
• Michielsens, M., Mortelmans, D., Spee, S., Billet, M. (eds.) (1999). Bouw een Vrouw. Sociale constructie van vrouwbeelden in de media. Academia Press Gent.
• Melton, Gary Warren and Fowler, Gilbert L. Jr. (1987). Female Roles in Radio Advertising. Journalism Quarterly, 64 (1): 145-49.
• Myers, G (1994): Words in Ads. London: Edward Arnold
• Myers, P. "The Elastic Body Image: The Effect of Telelvison Advertising and Programming on Body Image Distortions in Young Women." Journal of Communication, 42, Summ, 1992.
• Olgetree, Shirley M. et al. (1990). "Female Atractiveness and Eating Disorders: Do Children's Television Commercials Play a Role?". Sex Roles, 22, 791-7.
• Packard, Vance (1960): The Hidden Persuaders. London: Penguin
• Pingree S. "The Effects of Non-Sexist Television Commericials ans Perception of Reality on Children's Atttiudes About Women", Psychology of Women Quarterly, 1978, p. 262-277.
• Plichart, I., Van Den Bulck, H. (2006) "Vooronderzoek naar de genderdimensie in Klare Taal." Centrum voor Vrouwenstudies, UA.
• Rondelli "Gender Role Portrayal Analysis of Children's Televsion Programming in Japan" Human Relations, December 1991, p. 1273-99.
• Rudman, W. "Exploitation: Comparing Sexual and Violent Imagery of Females and Males in Advertising." Women and Health, 20 no4, 1993.
• Rutledge, Vickie & Heinecken, Dawn (2001). Measuring up: How Advertising Images Shape Gender Identity. University of Pennsylvania Press, Paperback.
• Scheibe, C. L., & Condry, J. C. (1984, August). Character portrayals and social values in TV commercials. Paper presented at the meeting of the American Psychological Association, Toronto, Ontario (ERIC Document Reproduction Service No. ED 264 827).
• Schneider, K., & S. (1979). Trends in sex roles in advertising. Journal of Marketing, 43, 79-84.
• Schudson, M. (1986). Advertising, the uneasy persuasion: Its dubious impact on American society. New York: Basic Books.
• Schwartz, Lori A. and William T. Markham (1985). "Sex Stereotyping in Children's Toy Advertisements". Sex Roles, 12, 157-171.
• Simmons, Jane M. (1986). Gender Differences of Nonverbal Power Cues in Television Commercials. Proceedings of the 1986 Convention of the American Academy of Advertising, (ed.), Ernest F. Larkin: R72-R76.
• Smelik, A., Buikema, R., Meijer, M. (1999) Effectief Beeldvormen. Theorie, analyse en praktijk van beeldvormingsprocessen. Van Gorcum, Assen.
• Spee, S. (1998) Vrouwen in de beeldenstorm. Onderzoek naar vrouw en media. Brussel: Socialistische Vrouwen.
• Smith, Lois J. (1994). "A Content Analysis of Gender Differences in Children's Advertising". Journal of Broadcasting & Electronic Media, 38, 323-37.
• Smith, L.J. (1994). A Content Analysis of Gender Differences in Children's Advertising. Journal of Broadcasting and Electronic Media, 38(3), 323-37.
• Spears, G. and Seydegart, K. The Portrayal of Sex Roles in Canadian Television Advertising. Ottawa: Commissioned by the Canadian Radio-Television and Telecommunications Commission, 1985.
• Strasburger, C.,V., Wilson, B.J. (2002). Children, Adolescents & the Media. Sage Publications, Inc.Sullivan, G. "Women's Role Portrayals in Magazine Advertising." Sex Roles, 18, F, 1988.
• Teresa A. Swartz (1983). Role Portrayal Preferences for Print Advertisements. Proceedings of the 1983 Convention of the American Academy of Advertising, (ed.), Donald W. Jugenheimer: 112-115
• Taflinger, Richard F., PhD. Taking ADvantage, You and Me, Babe: Sex and Advertising
• Turner, E.S. (1953). The Shocking History of Advertising. New York: E.P. Dutton & Company.
• Toscani, O. (1995) La pub est une charogne qui nous sourit (Advertising Is A Bitch). Le Bureau du Livre Français (French Publishers' Agency). The photographer behind Benetton's controversial ads speaks out.
• Van Hellemont, C., Michielsens, M. (2003) "Reclamecode-onderzoek - onderzoek naar richtlijnen en aanbevelingen inzake de representatie van mannen en vrouwen in reclame". Centrum voor Vrouwenstudies, UA.
• Van Hellemont, C., Lanzoni E., Buisson, A.-L. "Vrouw- en manbeelden in ICT-tijdschriften, periode 2002-2003" (2004). Uitg. www.ada-online.be.
• Van Hellemont, C., Michielsens, M. (2006) "Ouders aan het woord over speelgoedreclame en andere stimuli tot het kopen van speelgoed tijdens de Sinterklaasperiode". Centrum voor Vrouwenstudies, UA.
• Vestergaard, T & K Schroder (1985): The Language of Advertising. Oxford: Basil Blackwell
• Villani, S. (2002), 'De invloed van media op kinderen en adolescenten'. In: Literatuurselectie Kinderen en adolescenten (jrg. 9, nr. 1) Houten: Bohn Stafleu Van Loghum.
• White, P. G., & Gillett, J. (1994). Reading the muscular body: A critical decoding of advertisements in Flex magazine. Sociology of Sport Journal, 11, 18-39.
• Williamson, Judith (1978). Decoding Advertisements. New York: Marion Boyars.
• Whipple, Thomas W.and Courtney, Alice E. (1985). Female Role Portrayals in Advertising and Communication Effectiveness: A Review. Journal of Advertising, 14 (3): 4-8, 17.
• Young, Brian M. (1990). Television Advertising and Children. Oxford: Clarendon Press.